Richard CanfieldPodcast Host and IBC Advisor, Ascendant Financial · Authorized Infinite Banking Practitioner | Author of 4 Books

How to Put Your Business Profit on STEROIDS [Premiere Tomorrow 3PM]

10 Mar 2026 · 0 min

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Lisa Campbell, leader of Profit First Professionals Canada, explains why most business owners don't pay themselves and fear their numbers. Every dollar needs a job. One conversation about money can shift how a business makes profit.

A lot of business owners are running a business and they're not getting paid. If that's the way your business is running, it's not a business, it's a hobby.
So we have Lisa Campbell. She leads Profit First Professionals right here in Canada, and we're going to talk about something that's wildly misunderstood in entrepreneurship.
There are business owners who actually are afraid to look at their numbers. Every dollar that comes into your business and every dollar that comes into your personal life has a job. Money is very simple. It's the relationship with money that's the problem. It's not complicated. It's very straightforward. Having one conversation can change everything. Like, it's Crazy.