Richard CanfieldPodcast Host and IBC Advisor, Ascendant Financial · Authorized Infinite Banking Practitioner | Author of 4 Books

https://www.youtube.com/watch?v=i9faSTfNc2k

23 Jun 2025

Watch on YouTube

This is a YouTube video titled "Being Direct As A Virtue in IBC" containing a monologue or talk by a speaker named Ash, recorded in June 2025. Ash discusses their personal approach as a practitioner, emphasizing directness and having difficult conversations as a key strength in advising and serving clients based on shared values.

Ash, with your experience now in developing as a practitioner, what would you share with viewers and listeners that is your advisor superpower? I think my superpower is probably directness. I don't have a problem having a difficult conversation. I don't have a problem being direct with somebody. The individual will eventually realize that it is for their benefit. It's like when we have conversations with leads that we're trying to help serve. Once we realize that, hey, I'm not here to sell you anything. That's not what this is about. We're here to have a conversation to figure out, hey, you know, is this going to be a good fit for you based on your values and our values?