Richard CanfieldPodcast Host and IBC Advisor, Ascendant Financial · Authorized Infinite Banking Practitioner | Author of 4 Books

I wasn't very happy with the conventional banks

21 Mar 2026 · 1 min

Watch on YouTube

0:45

In this brief interview segment, Richard Canfield asks Martin how he first encountered the concept behind their venture. Martin explains that his dissatisfaction with traditional banks prompted him to search online for ways to start his own bank. He initially found numerous teaser videos on YouTube that were intriguing but lacked concrete guidance, leading him to avoid clicking any links. After a series of dead ends, he refined his search by adding "Canada" to the query, which ultimately connected him with the people behind the concept. This pivotal moment set the stage for his involvement in the project.

Chapters

Tell us a little bit about your introduction to the concept, Martin, and, and what intrigued you to it initially.
As the story goes, I wasn't very happy with the conventional banks, started doing some searching online, and I found myself on YouTube, you know, how to start your own bank, which was, you know, a dead end here, dead end there. But then I started seeing all these videos, and they were just teasers. They sounded really good, was intriguing, and they they wouldn't give you the answers. And I wasn't clicking any links. I was like, okay, I'm not biting on this. And then eventually I found one and it kind of played it out along these lines that we all know. And I thought, okay, this is in the US. Let me just change the search to put Canada at the end. And that's how we met. The rest is history. Oh, cool.