Richard CanfieldPodcast Host and IBC Advisor, Ascendant Financial · Authorized Infinite Banking Practitioner | Author of 4 Books

If You Provide Value, It Echoes

7 Apr 2024 · 1 min

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A short transcript excerpt from a YouTube conversation (recorded April 7, 2024) between Richard Canfield and Bob Burg. They discuss meeting market demand and the principle that providing value leads naturally to financial reward—Bob Burg cites his coauthored idea that "more money is simply an echo of value."

Chapters

We need to go and meet this demand. And that led to the next book, more how to oriented, and then more questions coming in. So it's almost like a bit of a self fulfilling kind of a prophecy where you got the game ball going and it's steamrolling down the hill. Is that kind of a fair assessment?
It is. It's a great assessment. And I think the marketplace will generally tell you what it is they want. And if you're interested in pleasing the marketplace, well, you do very well. As John David Mann and I say in Go Give or Sell more money is simply an echo of value. It's the thunder to values lightning, which means if you're focus is on the value you're providing others, the money you receive is simply a natural result of that value.