Richard CanfieldPodcast Host and IBC Advisor, Ascendant Financial · Authorized Infinite Banking Practitioner | Author of 4 Books

Innovate Your Marketing Strategies for Success

8 Nov 2024 · 1 min

Watch on YouTube

0:41

A short interview clip where Richard Canfield asks about adoption of new marketing technologies. The speaker emphasizes continual innovation to avoid diminishing returns, recommends regularly changing marketing approaches, and suggests maintaining multiple ("at least four") marketing methods such as varied lead magnets and events (virtual or in-person) to attract leads.

Chapters

How are you seeing people embrace some of the new types of technologies and ways to create additional efficiencies?
I think innovation is really important because if you keep doing the same thing, someone's probably going to copy you at some point. Or there's the law of sort of diminishing returns type of thing with marketing. So if you know you have a marketing thing that works, after a while too many people see it too many times, then it starts to diminish. So I think we always have to be innovating and there's multiple levels to that. So think about it from a marketing sense. If you're putting something out there to people to attract them to you, then you're going to have to keep changing that. You should have at least four ways of marketing marketing to your business of attracting leads here. So maybe there's different lead magnets. Maybe you're doing like events. Whether they're virtual or in person, there's a lot of different ways that you can market to people.