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It's Importance to Discover what your Niche is | Lawrence Reed

11 Aug 2024 · 1 min

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Lawrence Reed (speaker) explains that after 2008 his leadership and the board decided to narrow their organizational focus to a specific niche: newcomers to ideas of liberty within the high school and college-age demographic. They refined the niche further to target students roughly aged 14–24 who had not previously encountered these ideas.

Questions this video answers

After 2008.

Roughly 14 to 24.

Newcomers to ideas of liberty in high school and college — students in that age group who hadn't heard these ideas before.

Chapters

We have to decide what is our niche. We're no longer by ourselves. And it's not the same when you try to speak to a 60 year old as it is when you are trying to speak to a 16 year old. Under my leadership and our board of trustees after 2008, we determined that we would focus on a more narrowed demographic, and that is not just everybody of any age, but rather newcomers to ideas of liberty in high school and college. Let me clarify that because we first thought, well, high school and college, that's our niche. But we didn't want to focus on everybody within that age demographic, roughly 14 to 24. We wanted to focus on the newcomers to liberty students in that age group who hadn't heard these ideas before.