Richard CanfieldPodcast Host and IBC Advisor, Ascendant Financial · Authorized Infinite Banking Practitioner | Author of 4 Books

It’s Not a Product, It’s CASH FLOW (Episode Drops Tomorrow at 4PM )

27 Jan 2026 · 0 min

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0:07

Short excerpt from a YouTube video (Richard Canfield / Ascendant Financial) introducing Che and the infinite banking concept. Speakers frame ‘infinite banking’ as a cash-flow control strategy and a way to set up a personalized banking system; Che is presented as an emerging leader in Ascendant Financial’s American Advisor team and expresses strong enthusiasm for educating others about the idea.

This is what the infinite banking concept is about. It's not about any tools. It's about controlling the process of your cash flow.
Today's guest is one of those people. Che is part of our growing American Advisor team, and he represents what I believe is the next generation of leadership in the movement here at Ascendant Financial.
What if you could set up your own personalized banking system? How can I get to the closest mountaintop that I can get a megaphone and stream this to the masses? You guys need to understand this concept. It's been something I had been looking for my whole life. Didn't even realize it existed. I knew instantly that I was where I was supposed to be.