Richard CanfieldPodcast Host and IBC Advisor, Ascendant Financial · Authorized Infinite Banking Practitioner | Author of 4 Books

It’s Not the Money… It’s the Legacy | Living Wealth Story

22 Sept 2025 · 1 min

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0:31

Short first-person narrative (Living Wealth Story) describing the origin and mission of Living Wealth. Speaker explains that Living Wealth began as a life insurance agency founded by the speaker's father in 1972; the firm emphasized serving people through faith, being present, integrity, and prioritizing legacy and client freedom over money.

Questions this video answers

1972.

Richard Canfield.

September 22, 2025.

Chapters

Living wealth really got started initially just as a life insurance agency. My dad founded it in 1972. The mission was always really serving people with our faith, being ever present, never being in the shadows, that we were going to walk in faith and we were going to have integrity. As my dad grew the business, he became very successful. Really. The goal was eventually, like, we want to reach this many families. It's not the money, it's the legacy and the freedom they have 100%.