Richard CanfieldPodcast Host and IBC Advisor, Ascendant Financial · Authorized Infinite Banking Practitioner | Author of 4 Books

IULs: Loved by Few, Hated by Many

22 Jan 2025 · 0 min

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0:27

This YouTube video (uploaded by Richard Canfield) discusses attitudes toward Indexed Universal Life (IUL) insurance in the financial services marketplace. The speaker asserts that roughly 90% of the marketplace avoids IULs—many large broker-dealers prohibit securities-licensed representatives from selling them and most financial professionals are uncomfortable selling IULs—while a small (speaker-estimated) 10% of professionals sell them prolifically. The speaker frames the 90%/10% split as illustrative rather than precise.

90% of the financial services marketplace doesn't even touch Iuls. Most large broker dealers don't allow their securities license folks to sell them, number one. And number two, most financial professionals don't like them. Whether you're insurance based or whether you're investment advisor based, it's not a product you're comfortable selling to a customer. But there is a that 10% out there. I'm making up these numbers, but I'm saying there is that group out there that does it, but they do it prolifically.