Make funnels effective and genuine build Relationship Capital

These are very busy people, so I can get them for 10 minutes, but I can't get them for two hours to like come down to a studio and da, da, da, da. Right? So now I'm like, hey, Richard, I love your company. Come on my show, we talk and then I have afterwards, depending on our conversation, I've got kind of like a bunch of pre baked offers that I'm like, hey, it sounds like this could be really interesting for you if we created some onboarding videos to help with that training problem you talked about. Right. So then the conversation will be like, okay, cool, I'm just going to my office and we'll chat in person. So it is a funnel for sure, but it's, it's genuine and authentic in that I genuinely am curious and I'm learning a lot from this stuff and I generally want to meet people and learn more about what they're doing. So it's been a very effective way to get brand awareness, to meet people and build relationship capital in order to potentially do business.