Mastering the Industry: Building Credibility and Trust

Now we had a very viable income producing business that was able to pay us consistently. Knowing what we were doing, we were now becoming authorities in the industry across the entire nation instead of just in our local communities. So we went and found the best people, found 50 of the top people across Canada. Now we had that authority and it also allowed us to continue to build our business but without having to run meetups every month. Now people just looked at it as like, wow, they founded one of the best mastermind groups in Canada that now investors, when they were looking at us, we're like, oh, they must be trustworthy because they can't put a lot of stuff at risk. Because of the group that they built, the credibility they had, they had a lot to hold up to. So that allowed us to just market in different ways than we had before, globally as opposed to locally as well.