Maximize Your Policy's Value

The people who are engaging with their policy tend to understand the policy better. We would view someone taking a loan as an engagement with the policy. They're using a feature that's available to them. So someone who's taking loans and repaying them is engaging with their policy and will tend to probably understand their policy better. They'll probably be working with an advisor and that's usually how our clients get to know their policies. And so we're going to see people who have a better level of engagement, a high level of advice. These are the people that can generate the maximum value from their policies. These policies comes with a lot of options and features. And like any product or service, when there's a lots of options and features, if you're not using them, you're not getting full value from what you've purchased. And so someone who's engaging regularly with their policy and understands it is most likely to get maximal value from their policy.