Navigating Financial Storms: Restoring Confidence

They were kind of used to good interest rates, and now they're in a situation where, oh, my goodness, they could have some loss and so on. So that that was a very difficult time for for people in financial services. The only worse time than that was 2009 with the meltdown that happened in terms of the mortgage crisis. So that was a similar one, but a different different context. But again, the innovation I'm going to talk about handled both of those. Okay. And it will handle any kind of of situation going forward. And it really boils down to two things as far as the client is concerned. Number one would be confidence. Okay. And confidence in any market. And number two would be engagement. All right. So that they're engaged with the process as opposed to being an observer of the process. They're part of the team.