Richard CanfieldPodcast Host and IBC Advisor, Ascendant Financial · Authorized Infinite Banking Practitioner | Author of 4 Books

Only 1% Of Farmers Care About Finances

7 Apr 2025 · 1 min

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Excerpt from a YouTube video arguing that very few people are interested in farm finances: the speaker estimates farmers are ~1% of the population, only ~1% of farmers care about money, and roughly 3% of non-farmers care about money. The speaker frames their service as addressing a very small audience and emphasizes increasing awareness (‘creating noise’) to normalize the message.

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If the farming population is about 1% of the population, and only about 1% of farmers actually care about their money. Even if we look at just regular people like non farmers, the population as a whole, only about 3% of those people even care about money. Farmers are 1% of those. Only 1% even think that there's an opportunity or a problem with financing the farm. I'm serving a very small amount of people because those are about the only ones that care. There's a whole bunch of people that I could be serving. The more we can hear the message and we can create some of that noise Nelson talks about, the less odd we will be.