Opportunities in Changing Markets

We're living in a world of, I would say, almost exponential change to a varying degree, certainly in the technology sector. I had the privilege to go and attend a traffic and conversion summit at the beginning of January in 2024. There was a lot of discussion and talk amongst the many speakers that were there about changes happening in the marketing industry. It wasn't going to change things drastically, however. It was going to create great opportunities for marketers to then almost carve out a deeper or a better niche in what they do. For many people who are just doing the same thing and they're wholly reliant on tools, it was prob going to make a larger, probably negative impact for them. But for the people that were actually focused on, like you say, good copy, getting really clear on that customer need, the customer journey, and then being able to identify and bring that, it would actually elevate them to a larger degree.