Richard CanfieldPodcast Host and IBC Advisor, Ascendant Financial · Authorized Infinite Banking Practitioner | Author of 4 Books

Our Unconscious Operating System

9 Apr 2024 · 0 min

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A short conversational segment in which speakers discuss how personal beliefs—shaped by upbringing, environment, schooling, and media—form an "unconscious operating system" that influences people's attitudes toward sales and selling. The exchange frames resistance to sales as rooted in subjective truth and learned associations rather than an innate dislike of the activity itself.

This list of value that they provide for others as long as they're doing that properly. So I'm curious, how does that show up in the training that you do? Is that a common theme that you still find people are dealing with even to this day?
I think that when you hear people say something like, well, I don't like sales or I could never be in sales, it's not that they don't like sales, it's that they don't like what they think selling is. Everything is based on our beliefs, how we see the world, our sales subject. Our beliefs are basically subjective truth. It doesn't mean they're the truth. It means they're our truth. Sometimes our truth and the truth are the same. Many times they're not. And so our belief system, what I call our unconscious operating system, is a combination of upbringing, environment, schooling, news media, television.
Movies, everything.