Promoting a PRODUCT that EVERY SINGLE AMERICAN SHOULD OWN

If I'm driving around in my hometown and I see a Keller Williams sign, open house, I see that red logo, I can pretty much guess the type of agent I'd go in there and talk to. And I would assume that they believe in God, are family oriented and, you know, they live to serve. That would be a very common thing you'd see in the KW space. But isn't that cool that you could almost guess who you're about to talk to because the company is so set on its values in that way. I've just never really seen anything of that scale in the insurance world. And I think what we do is so important that we're going to need an army of well trained agents who've got great values who are promoting a product that I think every single American should own. And once they've got that piece down, we can have a ton of fun teaching them how to become their own bankers.