Richard CanfieldPodcast Host and IBC Advisor, Ascendant Financial · Authorized Infinite Banking Practitioner | Author of 4 Books

Spreading the Message of IBC

4 Apr 2025 · 1 min

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Richard Canfield argues impact should be measured by weekly book sales. He's selling 59 books a week and wants to hit 30 in 30 days to spread a message about changing personal banking and finance practices.

Questions this video answers

59 books

40 to 100 books per week

30 books in 30 days

Chapters

I don't care how many lives I write in a year, and I don't care how much insurance I write in a year. I measure mine by how many books can I sell in a week. I just got out of our marketing meeting. We sold 59 books last week. We're anywhere between 40 to 100 books a week. The ratio of how many people are actually going to understand it, make an appointment. It's pretty low on the totem pole. If we want to spread a message, we can't do 18amonth. In my opinion, you should be doing more than that. We should be doing 30 books in 30 days because how are you going to spread a message? And how are we going to change the banking system in our own personal finances if we don't hit enough people?