Richard Canfield talks with a professional marketer about why volunteers matter and how to create content that actually changes lives. The marketer worries people waste time on meaningless distractions and argues marketers have an ethical responsibility to reach the right audience with valuable work.
Chapters
Because you bring a lot of value to the other people that are there because you volunteer and you share and you get engaged. What are some of your thoughts on that that you'd want to make sure we could share with our audience?
Because I do spend a lot of time thinking about some of the problems that you guys highlight a lot, especially being a professional marketer. There are some marketers out there who maybe aren't making the world a better place. And I like to think that we, me and my team do everything we possibly can to make sure that extremely valuable, life changing content reaches as many of the right people at the right time as possible. And like just looking at comments on your videos or having conversations with people in everyday life, there's so many people distracted by things that don't matter.