SUCCESS is TRIAL and ERROR | Melissa Bernstein

It's trial and error. And the only way you move is by engaging in trial with the information you have at the moment, putting it out there, gaining information from your target market, and then applying that to your product and either changing it or getting rid of it or trying a new product. And by doing that maybe a thousand times, we gradually started, you know, moving forward, but sometimes we moved backward. And I'm a big proponent of movement. I'm a proponent of movement. Sometimes that movement is actually backward movement. You don't know it at the time, but you realize, like, ooh, we went backwards there. But that's okay, because there'll always be another chance to move forward again. But stagnation is. Is not. Not in my or Doug's playbook at all.