A YouTube video (Richard Canfield) reflecting on how the Great Recession affected business performance and lead generation. The speaker links observable drops in conversion/"yes rate" to macroeconomic undercurrents rather than individual salesperson performance, and shares personal background growing up in an entrepreneurial family.
Chapters
In my lead generation or if I see a dip in my yes rate, higher rate, I'm wondering, okay, is this a person problem or is it is there? Because, you know, people don't realize this, but what happened in the economy, what is now known as the Great Recession, there were signs of it, we all saw, but it wasn't called anything and we didn't really know it was a recession. Right. So that's the biggest thing I learned was there's stuff in front of you. You're looking at numbers and we're always trying to analyze numbers, but sometimes you can. It's based on things that are happening. There's an undercurrent. And that really was what I call the two by four to the forehead. You know, just a quick summary around that. And I think, you know, going back to the entrepreneurialism, I was fortunate enough. I grew up in a, an entrepreneurial home. So my mother and father owned a family business that my mother, believe it or not, took over from her father.