Richard CanfieldPodcast Host and IBC Advisor, Ascendant Financial · Authorized Infinite Banking Practitioner | Author of 4 Books

The life-changing impact of one media appearance

9 Jul 2024 · 1 min

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A speaker (Richard Canfield) recounts how a single media appearance created a cascade of opportunities: journalists repeatedly contacted people they had already seen in the media, so one appearance generated further media invites. Those appearances produced inbound leads (e.g., mortgage brokers, chiropractors), which the speaker routed to contacts, effectively seeding and running an agency and multiple virtual businesses.

Chapters

And it wasn't that I was an expert. It's just like, imagine you're just your journalist at, you know, ABC or the LA Times or NPR or whatever, and you've got to cover, right? The editor says you got to cover a story on this one thing. So you naturally are going to talk to whoever you've seen already in the media, right? So all you needed to get is one media appearance to then allow. Because they have no idea of inspecting my technical credentials on how well do I know the Facebook API? Like, I actually do know it pretty well. I actually do have the chops as a search engine engineer. I've written tons of code. I mean, it's hard, you know, all that. But they have no idea. They're a journalist, okay? Nothing wrong with that. So I started speaking at all these different places, which forced me to be able to run a business virtually and then start running multiple businesses, because leads would come in for mortgage brokers or chiropractors or whatever, and then I would just push those to friends of mine. So naturally, this built this kind of agency.