The Toughest Step in Scaling a Business | Tamara Thompson

The most challenging thing during that process, I think is companies that are scaling their first six figures to seven figures. That's probably the most challenging point ever on that, that regard. But when we went into this other Mastermind, basically this, they turned around, they said, restructure your offer to X, Y, Z. Find something that makes the most sense, that can be more consumable. And it was like light bulb. Like we're like podcasts. We're like, what's something that's consistent that people can do weekly? But it's not like it's like a no brainer, right? So. But we hadn't really thought about it because we real were still in like the content marketing and the storytelling aspect at that point. But I said we have to evolve. And it was funny because we were in the Mastermind group and then a group of the entrepreneurs that were in there were so supportive and this is why I love Mastermind. They were so supportive. They said, we'll be your first client in this model.