The Truth Behind Intellectual Property

Intellectual property is something that most people think they don't have. And yet intellectual property is essentially your entire business. So I was sitting next to an animation person at a strategic coach workshop recently, and Dan Sullivan was talking about ip. And I turn to the person next to me and I say, hey, what kind of IP do you have in your business? And the guy said, we don't have any ip. We have some cool clients like Disney and Lego. They have ip, but we just animate. And I'm like, okay, hold on, hold on. I said, do you have any unique onboarding process when you get a new client? Do you have anything unique? He's like, oh, yeah, we have like a seven step process that essentially takes our clients through a whole onboarding process. I said, okay, that's IP.