The VALUE in asking Retailers for their HONEST Feedback

At our large trade shows, we would do surveys on all our new products and we would ask our salespeople, when they went around showing our retailers the new products, they would ask them, what exactly do you think? Like, what do you really think? Is this good as is? Does it need enhancements? What are those enhancements? What do you think of the price point? And once the retailers saw that we actually cared about their honest feedback, this wasn't just a, like lip service. Oh boy, were they honest. They were too honest. And we would collect that feedback every single night. That the salespeople would literally fill out a four or five page survey based on their retailers feedback, not their own. They had another opportunity to do that. I pore through, you know, 100 of these surveys, and that really gave me my marching order.