Traits of Bad Copywriters

I think what makes a bad copywriter is someone who doesn't do their research, someone who isn't learning or isn't really developing, someone who doesn't understand business at a micro and macro level. They might be really good at putting words on the page, but do they understand what the economy is doing? Do they understand the sentiment that people are feeling? So I think someone who isn't a good copywriter doesn't understand that. They just think, how can I trick people into actually clicking on buying? The last one, I would say, is signs that you. People who aren't a good copywriter are people who are not willing to be wrong or they're very protective of copy. So I always say when I work with my clients, I want to test what we've got or what I'm writing against your controls. If I can beat it, great. If not, then I'll go back to the drawing board, I'll take my lessons, look at why we couldn't beat your control, and then I'll come back and try and do it again. In the end.