Richard CanfieldPodcast Host and IBC Advisor, Ascendant Financial · Authorized Infinite Banking Practitioner | Author of 4 Books

We Always Value Certainty!

3 Apr 2023 · 1 min

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A short excerpt from a YouTube talk about how economic uncertainty (taxes, interest rates, market volatility) creates anxiety and stress for individuals. The speaker contrasts mainstream media’s idealized financial-choice imagery with the lived reality of worry, and argues that clients highly value certainty—framing certain financial strategies as a 'path to certainty.'

Chapters

What does uncertainty and anxiety and stress lead to? Right? Nobody's referring to that in mainstream media, right? It's all about choice. You can store your money somewhere and then they have these nice commercials, you know, couples strolling together, eating in a nice restaurant. The reality, on the other hand, there's uncertainty in the economy with taxes, rates, interest rates, etc. What they would show is they would show a picture of a couple staring at, you know, the market tape on the TV screen. And, and you're just sort of staring at that like just shaking like a leaf going, hey, we got to pay attention to this every single day because there's increasing uncertainty. Well, this is just a path to certainty. And people tell us because we again, we always talk about understanding what the clients we have and the clients we want to have truly value and providing it to them. And they tell us we truly value certainty.