A short YouTube monologue (by Richard Canfield) arguing that modern entrepreneurs should embed social responsibility and giving into their businesses as a baseline expectation. The speaker advocates setting an example, creating measurable impact, and teaching younger students (middle and high school) that business exists to do good, which will produce generational change.
Chapters
Can't change an old dog to do new tricks. I understand that. But what I can do is set the example for what new entrepreneurs are looking like and creating some element of impact or social responsibility or giving back inside your business. Like, it's just a common principle. Like, that's just how you build a business. It's not like, oh, I'm special because I added a giving proponent. It's like, oh, you don't have one. Why would anyone ever buy your product or service? That just doesn't make sense to me. That's the world that I'm trying to create. And one of the plus two conversations I had with a guy walked me through that, where he said, randy, what you're doing is really cool, but how are you going to make generational impact? You need to start working with kids in high schools and middle schools now so that as they come out of school, the only principle they know is that business is done to do good in the world. And because you do good in the world, you can get paid as much as you want.