Richard CanfieldPodcast Host and IBC Advisor, Ascendant Financial · Authorized Infinite Banking Practitioner | Author of 4 Books

Why Amazon’s Algorithm Turns Small Products Into Avalanches

27 Jan 2026 · 1 min

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Richard Canfield explains how Amazon's algorithm can turn a single product listing into massive sales within three years. The platform gets 5 billion impressions monthly and 200 million Prime members who buy within 30 seconds of landing on a product. Amazon's organic traffic model rewards growth, making it the best place to launch a new product.

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There is particular algorithmic reasons I choose to incubate products on Amazon first because Amazon's system is a system of which it starts as a snowflake when the first product goes live on the ASIN and can turn into an avalanche by year three. It is a growth based system of organic traffic backed by internal marketing with 5 billion impressions a month and 200 million prime members whose entire goal is to get there and buy something in 30 seconds or less. And the entire algorithm is geared to get them to sell something. It's the only place really you go to to buy things with the intent of buying them. That's that whole algorithmic thing.