A great product doesn't guarantee success. An inventor built something excellent but went bankrupt because nobody bought it. The speaker argues you need to validate demand first, not assume people will come just because you built something good.
Chapters
If sales fixes everything, then I have to fix the product. That's my opportunity to balance that equation. What a lot of people are afraid of is that it won't sell. They've actually got it inverted. They think, you know, if you build it, they will come. I need this most tremendous product I've spent all this time on the was an inventor who went bankrupt trying to invent a product that I thought was super, super cool, Only we never sold enough of it to really fund our house and ended up going bankrupt in that process. So not recommended right from going to that bankruptcy to going into millions of years in sales was to understand a simple concept of innovation over inv. To understand the demand for these products already exists. This is not the Internet of 1999.