Richard CanfieldPodcast Host and IBC Advisor, Ascendant Financial · Authorized Infinite Banking Practitioner | Author of 4 Books

Why We're Rebranding to Wealth on Main Street

3 Sept 2024 · 1 min

Watch on YouTube

0:37

A short YouTube interview (Richard Canfield with another speaker) explaining the rebrand of the channel/initiative from "Wealth without Bay Street" to "Wealth on Main Street." The speakers say the original name began as a joke about the Canadian financial centre (Bay Street) but they want the title to reflect the real audience and focus — everyday, day-to-day personal finance on Main Street — illustrated with a playful metaphor (the "Optimus Prime" transformation).

Chapters

Wealth without Bay street is going to be rebranded to wealth on Main Street. Why is that?
Well, I think first what people need to picture is that right in between you saying the words wealth without Bay street to wealth on Main street, we have to insert the sound of Optimus prime transforming from this idea that was a joke about the Canadian Financial center to being nobody cares about Bay street anyway. What people do care about is Main street, where they're actually dealing with things on a day to day basis. And, and that's really what we do for people, and that's what we talk about. And so why don't we make the title in relation to what is actually happening?