Richard CanfieldPodcast Host and IBC Advisor, Ascendant Financial · Authorized Infinite Banking Practitioner | Author of 4 Books

Why Your Actions Beat the Insurance Policy

5 Feb 2025 · 1 min

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A short educational YouTube talk (Richard Canfield) arguing that the policy owner's actions matter more than the insurer's behavior. The speaker emphasizes that "cash value" in life insurance should be understood as equity in the policy that grows daily, and warns against casual industry phrasing implying policyholders' money itself is continuously growing when in fact it's policy equity.

Chapters

The policy owner's behavior is far more critical than the insurance company behavior because everything that's attracted you to want to move forward with the process is all about addressing the life insurance company's behavior. You pay the premium, they administer the contract. The cash value is going to grow daily uninterrupted. Which again, cash value is not money or any of our advisor colleagues in the industry out there. Please ensure you develop a clear understanding of that as we hear things like you can borrow and have all your money growing uninterrupted. It's not money that's growing uninterrupted, it's equity in the policy that's growing uninterrupted.