A short transcript excerpt from the YouTube video "Write Fast, Stay Creative" in which Richard Canfield and a guest discuss the competitive advantage of speed and creativity. The guest emphasizes challenges of brainstorming while 100% remote and frames AI as a useful stand-in collaborator for idea-bouncing that helps generate better copy and faster implementation.
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The ability to create more speed of implementation in the way that you help and serve your clientele is really the key advantage that you see presently, is that right?
I think speed and creativity in the sense of just having someone else to bounce ideas off. So, for example, within my business, we're 100% remote, so sometimes it's a bit hard to sit down and actually brainstorm with people, but sometimes that's where the magic happens, right? Where you actually in the room and the seemingly brand my D. If you can draw the line back to just between two dots that don't look like they can fit, that's where the magic happens. And having AI is kind of like having someone in the room you can brainstorm with. My best copy comes from actually briefing my team on how to execute the copy. And as I'm talking through the process, my mind's working. Oh, actually, why don't we do this? So I think that's kind of one advantage, just having this other entity there, which you can actually bounce ideas around with.