Richard CanfieldPodcast Host and IBC Advisor, Ascendant Financial · Authorized Infinite Banking Practitioner | Author of 4 Books

You Don’t Have to Scale to Win #womenentrepreneurs #businessstrategy #mindset

13 Feb 2026 · 1 min

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In this brief talk, the speaker encourages women entrepreneurs to consider the lifestyle business model as a legitimate and lucrative path that does not require scaling or selling. She highlights the book Company of One as a resource that shows how solo founders can leverage external contractors to build successful ventures without the intention of exiting. The core message stresses the need for deliberate decision‑making, urging women to move beyond default growth pressures—what she calls “head trash”—and to engage in dialogue about choosing the right avenue for their businesses.

Chapters

The lifestyle business path is also a choice and you as a woman could make that choice which is you could have a very nice and very lucrative business and never really intend to sell it. Right. And you don't have to. It's also a choice not to grow it. There's a great book out there called the Company of One right. Which I love that book because I think there are people who want to be a company of one and they use a lot of you know outside contractor labor and they are able to do do great things and build great businesses but they don't intend to build a business they're then going to sell. But those are choice points. You shouldn't you know I think we have to have more dialogue around that because you shouldn't just sink into a decision simply because you can't get the head trash out of the way to you know make a a firm decision about which avenue you're taking and why.