12 Years Of Business Mistakes

15 Apr 2026 · 1 min

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In this segment of the YouTube video "12 Years Of Business Mistakes," the speaker explains how, after twelve years of running a business and making virtually every possible mistake, they established clear professional boundaries. They emphasize working only with certified associates who can deliver specific services, deliberately limiting the scope of their own involvement to avoid overstepping. The speaker also criticizes many business coaches who claim expertise beyond their actual experience, positioning their own hard‑earned experience as a credible foundation for helping other business owners navigate similar challenges.

Chapters

I work with associates who have the certificates and they can do that. So it was really important to me when I started that I wanted to set those boundaries around who I was gonna work with, how I was gonna help them, what I would help them with, and not overstep that mark. 'Cause let's face it, there's a lot of coaches out there who say they can do stuff, but actually they can't. And they're just stepping, it's 'cause they're stepping too far outside what they're actually— Yeah. Where their level of experience is at. But yeah, I had 12 years experience of running a business and made pretty much every mistake you possibly can do. Which I think gives me all of the— I earned my stripes in terms of being able to help other business owners go through it because I've been there.