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In this brief video, Robin Waite identifies five common external excuses people use for poor sales performance—war in Ukraine, cost‑of‑living crisis, Brexit, COVID‑19, and blaming customers. He argues that these factors are beyond anyone's control and that focusing on them prevents sellers from addressing the real issue: a lack of confidence in the sales process. Waite advises viewers to shift their energy toward building personal selling confidence and delivering remarkable results for clients, which will naturally boost sales performance.










