Building Influencer Relationships: Step-by-Step

12 Jun 2026 · 0 min

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Robin Waite spent twelve years building websites before becoming a coach, a shift that forced him to seek partnerships instead of hiding behind a screen. He argues that influencer relationships require a deliberate system, not random emails hoping someone like Ali will respond.

sort of overnight. It wasn't just a, I'll ping Ali an email and hope for the best. It was a, there was a process behind that, which means stepping outside of your comfort zone a little bit. Mm-hmm. So for me, I think you're similar. I used to build websites for 12 years and was very happy sat behind a screen, never speaking to a soul. When I started coaching, all of a sudden you've gotta get out there and start putting yourself out there more. But partnerships was an interesting one.

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