Charging Hourly? You're Leaving Money On The Table #pricingcoach #businessgrowth #scaling

17 Mar 2026 · 1 min

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Robin Waite tells agency owners that hourly billing caps what you can earn: there are only so many billable hours in a week. Moving to packaged services instead of time-based fees lets you break that ceiling and capture more of what you're actually worth.

Chapters

I've put all this effort in, like, and there's no evidence of it in their bank balance. So the first one is like, I've just— it's just a very practical, like, evidence-based— are you earning the money which you feel you deserve? Do you feel you're charging your worth and getting paid that, that value? And that's related to productization? It is related to productization, because if you're charging hourly rates or day rates, which most agencies do, well, you've created this natural earnings, like, um, limit. You can only earn so much because you, you can only charge 100— if you're working like 5 days a week, you know, 8 hours a day, that's what, 160 60, 200 hours. So your earnings potential is capped just because of that.