Digital Assets: How to Use Them to Build Trust with Potential Customers!

24 Apr 2023 · 1 min

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Robin Waite argues that guides, templates, and educational videos build trust with prospects better than aggressive sales funnels. When someone has budget to spend, they buy from whoever already helped them. Trust earned through free assets turns prospects into paying clients.

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You know, it's not a process of, like, selling or lead gen so that we push people through a funnel so that then, you know, we run numbers games so that, like, 5% of them are gonna come and buy our product. It's actually, no, we put in the extra bit of effort through the assets that we've built, digital assets that we've built over time, so that we can help those people. And through helping them, we are creating clients because who are they gonna— when they go, finally, I've got $5K or $10K in my bank account, and they think, right, I'm ready to really kick on now. Yep. who are they gonna spend their money with? 100%. Like, the person who's helped them get started. And it's that trust element which is absolutely vital when you're putting together your digital assets.