Robin Waite says don't launch a product without an audience first. Build a Facebook group to 500-1,000 engaged members before beta. A brilliant product fails without a warm community ready to buy.
Plus, because you've been building an audience as you go, when the product's reached its beta level and we're ready to launch, you've got a pre-built audience to go, right, here's my thing. And I see so many business owners who, yeah, their product's great. Don't get me wrong, product's brilliant, but they've put no time into building an audience. And sometimes it's like chicken and egg, which do you do first? Yeah. I'm very much in the build the audience, whatever that looks like. If you could, I don't know, Get a Facebook group to like 500 to 1,000 people, then do a product launch. Yep. And you've got that pre-built warm audience to then launch something into. Yeah.
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