Robin Waite explains how raising prices by 20% absorbs overhead costs more efficiently, letting you serve half as many clients while doubling profit. Fewer high-paying customers beats chasing many low-paying ones.
For every product that you sell, and Jackie did a great explanation of the numbers there around, well, actually, when you put your price up by 20%, when it falls down to the profit, because there's this compounding effect which happens as your overheads get sort of taken up, your profit increases dramatically. All that money falls straight to the bottom line. And so rather than going around collecting loads of clients, a much better business is where we actually have half the clients, which everybody in business is like, what, what, you have fewer clients? Yeah, half the clients making double the money, double the profit.
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