Earn Double Without Double The Work #pricingcoach

26 Feb 2026 · 1 min

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In this segment, the speaker outlines a first‑principles approach to pricing and capacity planning for service‑based businesses such as personal training. He starts by emphasizing the importance of understanding supply‑and‑demand metrics, then walks through a simple client‑capacity exercise: ask the trainer how many clients they realistically want to serve per year while maintaining freedom and financial goals. Using a target annual revenue (e.g., $100,000) and the stated client count (e.g., 20), the speaker demonstrates a quick calculation that yields a per‑client package price ($5,000). He then prompts the trainer to envision what a $5K personal‑training package would look like over a 6‑ or 12‑month period, linking the abstract number to a concrete service offering.

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So essentially, we're kind of just basic, like first principles around business. We have supply and demand metrics. So we're just talking about our level of supply here. And then I might ask that person training, okay, well, what would a more realistic capacity be for you? How many clients do you feel you would like to work with each year, you know, and keep the fulfillment, the freedom, the finance? And they might say, well, 20 clients. So at that point, again, we take the big number, $100K, we divide it by 20 clients. And again, their eyes will pop out of their head at this point because we're like, Well, actually, maybe we need to develop a 5K package. What does a 5K personal training package look like for somebody, you know, over the course of 12 months or 6 months, whatever?