Robin Waite explains how giving away free resources like his book "Take Your Shot" and YouTube channel helps small businesses learn fundamentals and builds trust that converts them into paid accelerator program clients.
As much as you wanna help the smaller businesses, they'll get help from somewhere, so you're not responsible for them. But there are things, like, take the book, for example. There's lots of small businesses who couldn't necessarily afford to do my accelerator programmes. But I'm, like, I'm doing my little bit by saying, don't worry, I'll send you a copy of Take Your Shot, go and subscribe to my YouTube channel, learn the basics of what we teach in there. Yep. Elevate your business enough, and then we'll work together to figure out how you can afford to join the programme.
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