A Google insider explains why most businesses are sleeping on Google My Business. When someone searches for a local service like dog grooming or videography, your GMB listing is what shows up first. Claiming and optimizing it is the fastest way to capture local search traffic.
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It baffles me. Like, I've been born and bred on Google, right? That is like, that has been like, apart from, you know, my parents and my brother, that has been the one consistent thing in my life that I can remember is Google, right? Yet in 2023, you ask anybody about like Google My Business and they're like, what? Yeah. What's this GMB thing, Google My Business thing that I need to be doing? You're like, well, you know, when you go into like Safari or Opera or Chrome, whatever, and you punch a search term in, that's called Google. And that's where like, you know, if you're searching for something locally, you know, whether it's a dog groomer or a videographer or an SEO person, generally speaking, that's where most people go first. Yeah. So, like, people massively underestimate the power of, like, just a Google My Business account.