How Experts Position Their Offer So It Sells #salesfunnel #marketing #shorts

12 Feb 2024 · 0 min

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Most customers don't buy because sellers fail to explain what the product actually does for them. Adding a clear value proposition to your funnel, like promising a $100,000 annual turnover increase, can convert an extra 10% of prospects. The key is showing the gap between where buyers are now and where they'll be after buying.

There's a million and one different reasons people don't buy your product. It's not just price. People really struggle to sell the benefits of that product or service. If I'd added to that 5-step marketing funnel a value proposition— if you buy my book, it'll increase your turnover by $100 grand a year— do you think another 10% of people in the room might have just made that extra little effort to go and buy the product as well? So most people don't talk about the benefits of their product and make people hungry to go and buy them. Yeah? I call it the heaven if you do, the hell if you don't. Heaven if you buy my product, or the hell if you don't.