How LEGO Taught Me to Fix My Broken Business #businesscoaching #growth

6 May 2026 · 1 min

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Robin Waite uses LEGO as a metaphor for business: the best part wasn't building, it was tearing down finished creations and rebuilding them differently. When his business stalled, he deliberately dismantled his processes to think creatively and reassemble them better.

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I used to really enjoy making Lego, right, when I was a kid. And the best part about it was when you've made something amazing, like splendid, like just beautiful with Lego, was taking it all apart, breaking it down, and then building something new up again. So that's my approach now, is like when I can see that my business isn't optimal, it's not running like, and I'm heading into that dip, I'm like, right, screw everything, break everything up. Obviously this happens behind the scenes. Yeah, yeah. And I'm not just like having this massive tantrum in my office, like turning over desks and stuff. Yeah. It's, um, it, it's just, um, like I switch stuff off and then I find creative ways to then make it better.