How the Top 10% Dominate Their Industry

11 Aug 2024 · 1 min

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In this segment, the speaker argues that the highest‑priced provider in any local market is typically the most established, with the most reviews and customers. Rather than seeing this as a barrier, he suggests using these traits as a model: study how the top‑priced firms present themselves and adopt similar behaviors to attract clients, even while maintaining premium pricing.

Now, look, if you think about it, being the most expensive in the room, if you look at anybody in your industry in the local area, there is always only one person who is the most expensive. But the thing is, they've probably got more reviews than you, probably got more customers than you, probably been around for longer than you. And we can use those as excuses, or we can lean into that and go, how can I actually, you know, behave more like them, show up more like them in the world? And the clue is that they've got all of those things, and they're the most expensive, and yet they're still able to get clients.