How to Charge What You're Actually Worth #businessadvice #entrepreneurmindset

22 Jun 2024 · 0 min

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0:28

Robin Waite explains why 78% of Americans live paycheck-to-paycheck and how that shapes what you can charge. High inflation and tight consumer budgets mean you need to price realistically, accounting for the economic pressure your customers actually face.

The reality is that we're dealing with inflation, and so many people live paycheck to paycheck. If anything, even Forbes only recently said in the US, I think it's about 78% who are living paycheck to paycheck, and that's like, what, 4 in 5 people? Yeah. Someone who's trying to scale up a business, or forget about scaling up, but really starting, that's like the cost that you're going to incur. Yeah. And then let alone, we don't know whether it's going to work or not.

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