How to Get on Podcasts Without Looking Desperate #contentmarketing #growth

14 Feb 2024 · 1 min

Watch on YouTube

0:32

In this segment, Robin Waite advises that to land podcast guest spots without appearing desperate, you must lead with value rather than self‑promotion. He emphasizes offering tangible help—such as introductions to relevant contacts or coaching resources—to the host or their team. By demonstrating how you can assist the host’s objectives (e.g., connecting them with business coaches like Dan Priestley or Eric Partake for their freelancers), you position yourself as a resource, making the outreach feel collaborative and mutually beneficial.

Chapters

I think the key thing, Matt, is if you're leading with value, if you'll get— if it's not just, hey, this is about me getting on your podcast, if you're leading with value and there's a way that you can help that person achieve something else, and it might be something as simple as an introduction to somebody, or like I've done with Ali. Ali already has 2 amazing business coaches, like one of them you know, Dan Priestley, and the other one a guy called Eric Partake, who's like a phenomenal coach. I don't need to coach Ali, but I know that his team are a bunch of freelancers and they could all benefit from me spending a bit of time with them.