Robin Waite walks through the math of pricing to hit your income goal. If you want $200K a year and sell items at $1,400 each, you need about 150 sales. Most people average 75, so the gap shows exactly what work lies ahead.
take your dream income. What's your dream income for your business? $200K. $200K. Okay, what's the average price per sale? $1,400. $1,400. Okay, so you've got to sell about 150 dresses a year. You've got to sell to hit your dream target. How many do you sell on average a year at the moment? 75. So you're halfway there. Imagine you've got to now double your efforts you're already putting into your business to achieve $200K. So that's some of these stark truths. When we start to sort of dig into it on the coaching side of things, we start to realize actually how far adrift from our potential goal we might be.
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